Options for Selling in Latin America

Independent Rep Round-Up Day

Thursday - July 28, 2022

Come + meet Latin America's leading independent manufacturers agents for:

building automation • access control & electronic security • systems integration
• pro a/v • broadcast & content solutions

Participating Agents

The region's leading independent agents under one roof.
Would you like to meet them?
Mariano Aragón

Mariano Aragón

International Sales Consultant
Latam Media Consulting
Mariano Aragon is principal of LatAm Media Consulting LLC and is currently retained as a consultant specialized in the launch and development of new/existing brands, expanding markets in Latin America, and providing end-to-end advisory roles in business strategy, resource allocation, product marketing, sales development, and channel partner programs.
Leo Cothros

Leo Cothros

Latam Manager
Global AV Network
Global AV Network was founded in 2009 by sales executive veterans with decades of combined experience in the A/V industry. Our company supports both emerging and established consumer electronics and A/V manufacturers with defining successful global sales expansion strategies and developing sustainable channels worldwide.

http://globalavnetwork.com/
Rick Fernández

Rick Fernández

Managing Director
Axxiom Consulting
Axxion Consulting helps companies penetrate regional markets more quickly and efficiently. Our fundamental mission remains clear; we help our clients reach new and underserved regional markets through our market experience and expertise. We help support the processes of revenue creation for our clients by expanding their markets.

https://axxionconsulting.com/
Jesús Fierro

Jesús Fierro

Business Development Mgr.
GP International
With a 37 year background in security, pro av and building automation, Jesús Fierro has been manager for Diebold and Bosch Security and Safety Systems, at different positions in Latin America. In 2021, he joined GP International as Business Development Manager. Based in Mexico, GP International is a representative firm with the ability to develop markets in Latin America and the Caribbean.

https://www.gpinternational.mx/
Matthew Garfein

Matthew Garfein

President
Audio Américas
Audio Americas is a Latin America sales agency specializing in residential audio video, security and control products. In this large and diverse region where the distribution landscape varies in each country, we help manufacturers achieve maximum market share by connecting the best products with the best customers.

https://audioamericas.net/
Walter Hawrys

Walter Hawrys

President
International W, Inc.
With a network of longstanding business partners throughout Latin America and the Caribbean, we are the voice of the factory to the region. Doing business in Latin America requires a special attention to detail that determines success. Sales, marketing and logistics knowledge make us business developers who provide insights to both the customers throughout the region.

https://www.internationalw.net/
JP Mora

JP Mora

President
NUVA
Founder JP Mora-was a Sales Director for one of the largest electrical reps in the US. He saw the need for a professional rep firm in international markets. He now leads a a world class manufacturer's representative firm that develops international markets focused focused on helping leading manufacturers expand and grow their presence in Latin America.

https://nuvarep.com/
Glenn Patrizio

Glenn Patrizio

President
LAR - Latin American Rep Company
Glenn Patrizio is recognized as one of the most influential figures in the Electronic Security Market in Latin America. Throughout those 42 years, and after more than 19 years as a manufacturers representative firm, he has managed and consolidated a large network of Integrators, Distributors and End Users.

https://www.larepgroup.com/
Melba Proctor

Melba Proctor

Executive Director
AVITECH Plus
AVITECH Plus is an international sales and marketing company located in South Florida; offering a large range of audio video products, accessories, applications and services. We have an experienced team providing optimum customer service on behalf of its manufacturers’ partners; acting with honesty and integrity.

https://avitp.com/
Carlos Puche

Carlos Puche

President
CPR Latam
With more than 25 years of experience, CPR LATAM is strategically located in South Florida to help dealers and integrators within the LATAM, Caribbean and Florida markets for product selection, design, training and logistics for automation, retail, hospitality, health, transportation and many more vertical markets.

https://www.cprlatam.com/
Simon Talloen

Simon Talloen

President
Footprint Latin America
Footprint is an exclusive manufacturer representation firm, dedicated to helping new brands enter into and succeed in the emerging market of Latin America, especially for professional AV/IT corporate integration business. We are an experienced and dedicated team of territory managers throughout the region in Mexico, Colombia and Chile.

https://www.footprint-latinamerica.com/
Max Jaramillo

Moderator
Max Jaramillo

Managing Director
Latin Press, Inc.
Chief Integrator Advocate
ConsorcioTec™

Who are the leading independent agents in Latin America?

Date & Time

07-28-2022

09 : 00 - 12: 00 hrs
Mexico Time

Audience

International Manufacturers & Service Providers Looking to Meet Independent Agents for Latin America.

Participants

~ 11 independent sales agents
Days
Hours
Minutes

Brands Represented

Our participating agents represent some of the leading vendors in their different industries.
Audio Americas
Industries Served:
  • Security and Safety
  • Display Technologies, Digital Signage and Content Management Systems
  • Commercial Audio, Pro-Audio, Conference and Intercom
  • Data Networks and Storage
Audio Americas Brands
AVITech Plus
Industries Served:
  • Display Technologies
  • Digital Signage and Content Management Systems
  • Audio and Video for Commercial, Hospitality, Houses of Worship, Conference Rooms, Educational and Residential sectors
AVITech Plus Brands
Axxion Consulting
Industries Served:
  • Display Technologies, Digital Signage and Content Management Systems
  • Commercial Audio, Pro-Audio, Conference and Intercom
  • Data Networks and Storage
CPR Latam
Industries Served:
  • Security and Safety
  • Data Networks and Storage
CPR Latam Brands
Foorprint Latin America
Industries Served:
  • Display Technologies, Digital Signage and Content Management Systems
  • Commercial Audio, Pro-Audio, Conference and Intercom
  • Data Networks and Storage
Foorprint Latin America Brands
Global AV Network
Industries Served:
  • Display Technologies, Digital Signage and Content Management Systems
  • Commercial Audio, Pro-Audio, Conference and Intercom
  • Data Networks and Storage
Global AV Network Brands
GP International Mexico
Industries Served:
  • Security and Safety
  • Display Technologies, Digital Signage and Content Management Systems
  • Commercial Audio, Pro-Audio, Conference and Intercom
  • Data Networks and Storage
GP International Mexico
Latin America RepGroup
Industries Served:
  • Security and Safety
  • Data Networks and Storage
Latin America RepGroup Brands
NUVA
Industries Served:
  • Security and Safety
  • Data Networks and Storage
NUVA Brands
W International
Industries Served:
  • Security and Safety
  • Data Networks and Storage
W International Brands

Panel Sessions

What's the reality for international vendors wanting to sell in Latin America? Come listen to some of the most experienced sales people on the ground.

Starting Time: 09:00 hrs

Local Time - Mexico / Bogotá / Lima

09.00 - 09.50 HRS

Secrets to Running a Succesful Rep Firm

Happy agents are productive agents. What are the tricks to maintaining the different elements in syncronization for a succesful sales agency? How do you measure success? What's the right fit between vendor & agent? Quality vs Quantity?

Agents Participating:
  • Leo Cothros
  • Rick Fernández
  • Matthew Garfein
  • Glenn Patrizio

10.00 - 10.50 HRS

Managing Vendor Expectations

Working with manufacturers new to Latin America is always a time-consuming, juggling act. Besides negotiating sales objectives and commissions, there's always the need to set proper expectations. What do agents look for in a new vendor? What does the perfect vendor-agent relationship look like?

Agents Participating:
  • Mariano Aragón
  • Walter Hawrys
  • Carlos Puche
  • Simon Talloen

11.00 - 11.50 HRS

Overcoming Challenges in Latin America

Anybody who's anyone knows that dealing with the different countries and governments of Latin America poses challenges to be overcome. How do you future-proof your agency business against the economic ups-and-downs of the region?

Agents Participating:
  • Jesús Fierro
  • JP Mora
  • Melba Proctor

09.00 - 12.00 HRS

Networking

Take advantage to speak with the agents today in their different meeting rooms. Make your case why they should want to represent your firm in Mexico, Central and South America!

The purpose of today's Rep Round-Up is to highlight the importance independent agents bring to the Latin American eco-system of the different industries.

Make sure to say hello.

Why attend?
Listen to industry sales veterans confront & dispel doubts.
Find options for • building automation • access control & electronic security • systems integration • pro a/v • broadcast & content solutions.
Even if your company is established locally, you should be aware of the different options independent agents can offer.
All agents want to sell. Their interests align well with yours. See what they could do for you.
Doing business Latin America often depends on personal relationships stretching back decades. To hire a rep is to gain access to those relationships.
Do your due-diligence. Ask questions. Be pro-active. A succesful agent can be a god-send to your mission in the region.
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